6–12 Month Operating Model

3D Visualisation Tool — Rollout & Responsibilities

A phased 6–12 month rollout in which the 3D visualisation tool is built once as a flexible, reusable application — then applied to further campaigns, segments and regions through configuration and assets rather than repeated development.

3-Phase Roadmap

Build once, then reuse

Development with Ralph is concentrated in Phase 1. Phase 2 and Phase 3 reuse the same application with new campaign assets, configuration and content.

Phase 1 · Oct–Dec 2026

Foundation / Flexible 3D Tool

Primary focus: Build and evolve the current 3D visualisation into a flexible, reusable application that can support different campaigns, stylings, shapes and environments.
Budget lead: COA EMEA

Main scope

External development with Ralph
Build the flexible reusable 3D application
Andromeda Blue as the first practical pilot
Technical collaboration between Ralph and Christoph / InA
Define how styling, formulation, shape and environment assets are handled
Create / integrate initial 3D shapes and visual assets
Marketing / UX requirements from Ian
Prepare the component for embedding into SUSONITY campaign pages

The majority of Ralph's development effort and the associated development cost sit in this phase.

Phase 2 · Jan–Mar 2027

COA Campaign Expansion

Primary focus: Apply the flexible tool to additional COA campaigns using the foundation created in Phase 1.
Budget lead: COA EMEA; Global Marketing may contribute to campaign-specific costs where relevant

Main scope

Configure the existing tool for MBOX 3.0
Configure the existing tool for Precious Metals
Add / replace campaign-specific stylings, formulations and assets
Add any required campaign-specific 3D shapes
Align Global and Regional campaign content
Work with Digital to bring campaign pages live
Prepare reuse by other regions where relevant

Same application + different configuration, assets and campaign content — not another major development phase.

Phase 3 · Apr–Jun 2027

IND / Cross-Segment Expansion

Primary focus: Extend use of the existing application into Industrial and additional application areas.
Budget lead: IND may contribute to incremental asset / campaign costs where appropriate

Main scope

Add IND-specific 3D shapes and assets
Example applications: mugs, toasters, headphones, appliances, architectural / industrial objects
Configure existing visualisation for IND campaign pages
Support cross-segment reuse
Enable further regional adaptation

Asset creation + technical asset preparation + configuration + page implementation — not rebuilding the visualisation application.

Roles & Responsibilities

Who is responsible for what

A compact division of responsibilities keeps campaign direction, technical accuracy, web implementation and later reuse aligned.

Project / Campaign Lead

Marketing EMEA

Defines campaign priorities and business use cases
Leads marketing / UX requirements for the initial rollout
Coordinates campaign content and stakeholder alignment
Owns the Phase 1 COA EMEA budget
Works with InA and Digital on rollout priorities

Technical Lead / Ralph Interface

InA

Provides technical and formulation expertise
Owns technical collaboration and communication with Ralph
Defines technical requirements for the visualisation application
Supports panel digitisation and accurate effect representation
Prepares / manages styling, formulation and visualisation assets
Supports integration of new 3D shapes and application assets
Defines configuration requirements for campaign adaptations
Technically validates the tool and campaign visualisations

Web Implementation

Digital

Supports campaign page implementation and publishing
Embeds the visualisation component into SUSONITY webpages
Ensures alignment with the wider website / e-commerce direction
Supports UI consistency and web requirements
Advises on future website capabilities and constraints

Global Campaign Alignment

Global Marketing

Collaborates on globally relevant campaign content
Aligns Global and Regional campaign priorities
Supports MBOX 3.0 / Precious Metals rollout where relevant
Helps enable reuse across regions
May contribute to campaign-specific incremental costs where appropriate

Cross-Segment Expansion

IND

Defines Industrial use cases and campaign needs
Identifies relevant IND objects / applications
Works with InA on required shapes and visualisation assets
Uses the existing flexible tool rather than commissioning a new platform
May contribute to IND-specific incremental asset / campaign costs

Regional Adaptation

Other Regions

Reuse the established campaign / tool foundation
Adapt formulations, stylings and campaign content where necessary
Work with InA on technical configuration changes
Work with Digital on webpage implementation
Fund genuinely unique regional additions where appropriate

How it flows

Marketing
Campaign / business direction
InA
Technical ownership + Ralph interface
Digital
Web implementation
Global / IND / Regions
Reuse + campaign-specific adaptation

Funding Principle

Development once, reuse thereafter

Core development of the flexible 3D application is concentrated in Phase 1 and initially funded by COA EMEA.

Later phases primarily reuse the existing application through campaign-specific assets, configuration and webpage implementation. Global Marketing, IND or other regions may contribute to incremental costs where the additional work directly supports their campaigns or applications.

See the foundation in context

Return to the Andromeda Blue demonstration

View Andromeda Blue

Content, Training & Workshop Experience

Paused pending Digital alignment

Digital is already exploring future training / learning functionality as part of the wider website direction. For that reason, we will not develop a separate content or training portal in parallel at this stage.

We will wait for further direction from Digital and gather additional feedback from Sales, including IND, before deciding whether a dedicated public-facing training hub is needed.

Paused Pending Digital Alignment

Interim approach

For the foreseeable future, training, workshop and video content can be hosted through existing tools such as Zoom Pro and embedded directly into normal SUSONITY webpages where required.

View Training Example