Open Doors Earlier
Give Sales and Marketing something compelling to share before a customer agrees to a meeting — particularly for launches, new business and harder-to-access accounts.
Why Evolve the Tool?
Bringing effect pigments to life — earlier in the customer journey
SUSONITY has always led through innovation, application expertise and tangible effect demonstrations. Digital visualisation extends that strength earlier into the customer journey — creating relevance, opening conversations and bringing our accurately digitised effects to life across real-world applications.
Digital should not replace the physical experience. It should make it easier to get there.
Explore the 3D ExperienceWhy This Exists
Why This Matters
The opportunity is not to replace the physical experience, but to extend its reach and make our effects easier to understand, imagine and discuss.
Make Effects Easier to Imagine
Move beyond flat panels by showing colour, sparkle, flop and surface behaviour on recognisable objects and applications.
Create Relevance by Application
Let customers see effects in their own world — automotive interiors, headphones, appliances, architectural elements and more.
Strengthen the Physical Conversation
Use digital visualisation before, during and after meetings to complement panels, samples and physical demo tools — never replace them.
Support New-Business Development
Create a stronger digital door-opener where business development sits between Marketing and Sales, with the objective of generating interest and securing the in-person conversation.
Turn Technical Capability into Customer Experience
InA has invested significantly in accurately digitising formulations and effects. The visualisation layer turns that technical foundation into something customers can explore, understand and relate to.
Customer Journey
Digital Supports the Journey — It Doesn’t Replace It
- Step 01
See It Digitally
Campaign teaser, application visualisation and initial inspiration.
- Step 02
Imagine It in Your Application
Explore relevant shapes, stylings, environments and possibilities.
- Step 03
Experience It Physically
Customer meeting, real panels, samples, demo tools and technical discussion.
Practical Use Cases
Where This Adds Value
Campaign Launches
When physical access or customer meetings are limited, campaigns can still be introduced through a strong digital teaser and visualisation experience. RoboChromatics is a recent example where this could have supported initial outreach.
New Business
A relevant application visual can act as a first conversation starter and help create the reason for a face-to-face discussion.
Customer Meetings
Use the tool alongside real samples to compare applications, environments and styling directions during the conversation.
Built to Scale with Customer Relevance
From One Car to Many Customer Worlds
As the shape and application library grows, the same visualisation foundation can become relevant to a much broader customer base.
Car Exterior
Car Interior
Headphones
Coffee Machine
Toaster
Bicycle
Helmet
Architectural Elements
The closer the application is to the customer’s world, the easier it becomes to spark ideas about what is possible.
See the Concept in Action
Explore the Andromeda Blue Experience
Explore how the flexible visualisation experience could work within a future SUSONITY campaign page.
Rollout & Responsibilities
See the proposed 6–12 month rollout, responsibilities and ownership model.
View RolloutTraining & Knowledge
See how selected training content could sit directly inside the main SUSONITY website.
View Training ExampleSee it digitally.
Imagine it in your application.
Experience it physically.